You know that social media is an incredibly powerful tool for your yoga business, but you probably realized how difficult can be to get noticed online by your target market. Most of the yoga teacher have business profiles online and they use them to connect with their potential clients but social media management doesn’t come naturally to everyone so let me tell you my top 5 social media tips for yoga teachers and how to stand out from the endless string of puppies, funny videos and selfies that is everyone’s timeline.
1. Be consistent, post regularly
It happens to everybody, initially we are full of ideas and curiosity, and we end up posting more than we should. Then we slowly lose that initial enthusiasm, we realize how time-consuming social media are and drastically diminish the amount of time we dedicate to our profiles. How can you avoid falling into this trap?
What you need is a good plan and the awareness that this is a big part of your marketing plan. Don’t look at social media like a non-professional tool; if you use correctly, you’ll soon realize how much traffic can bring to your website and how important it is to grow your brand. When I talk about a plan, I mean that you have to decide when and how often you want to post and stick to it no matter what.
If your plan is to posts regularly on every social media you know, and you are afraid to get confused, all you have to do is build your editorial calendar where you can organize every post and tweet and at a later stage schedule your posts with an automation tool like Buffer or Hootsuite. Trust me it sounds more complicated than it is.
Do you want to know what I use for my social media calendar? Have a look at Trello; you won’t regret it!
How often is it acceptable to post? I suggest you start with one post per day on Facebook, Instagram and Google + and twice per day on Twitter.
2. Post useful and relevant content with an 80:20 ratio
Even if you have a friendly relationship with your clients, your Facebook Page is not your personal profile; don’t post embarrassing pictures or videos and try not to lose the focus of your page: it’s about yoga and your studio/brand. Just to make it clear, I’m not saying that your profile should be only informative because it might end up being boring and repetitive, you can spice it up with some humor from time to time.
Another popular mistake is to think of your page as your storefront window, a place where you can consistently market yourself. Your social media profile is not just about promoting your business, is much more; it’s the place where you can provide valuable information to your visitors.
Ask yourself, “What is my visitor looking for? How can I show him how competent I am?” It’s very simple; all you need to do is provide suggestions/tips/inspirational articles and information that are important to your fans and followers. You can explain them the three best asanas for back pain, you can give them tips on how to meditate at home, you can share articles that could have an impact on your students lives.
Your posts should reflect the kind of teacher you are and what you care about. It’s appropriate to post information on your classes and promote your events or some special offers but remember to keep an 80:20 ratio: just 20% of your social media content should be dedicated to your brand while the other 80% should be focused on content that benefits your visitors.
3. Create a community. Converse with your visitors.
Have you ever thought about what makes social media different from the other media? It’s the fact that it enables a two-way communication, a direct contact between the company and the customers.
For decades companies advertised their products and services through traditional media like television, radio, newspapers and even websites. That kind of marketing didn’t allow a direct relationship and discussion with customers that could just listen and read what companies said without having the possibility to ask questions or express their opinion. With the arrival of social media, customers were finally allowed to interact with their favorite brand and create a dialogue.
Do you see where I am going?
Think about your social media profiles as the most important tool you have to meet your potential clients, to listen to what they say and converse. Don’t simply post an article online without considering answering your visitor’s questions and try to engage with your followers on a daily basis. Your goal is to build a community and not just a number of followers and fans. Trust me, is better to have 500 fans that trust you and consider you a mentor than having 10.000 fans that don’t even know who you are and are not even interested in what you have to tell them.
Are you wondering how to put my words into practice? Literally have a conversation with your fans. Send them a message where you introduce yourself, like their updates, retweet them, ask about their yoga practice and so on.
4. Don’t link all your social media accounts
It will hopefully happen that your fans in Facebook will find your articles so interesting that they will want to follow you also on Twitter and Instagram. That’s great news, but it can become very dangerous if your fans realize that you post the same articles, at the same time on every single social media profile they have. If that’s the case, it will not take long until they’ll realize that is completely useless to follow you on other platforms.This isn’t what you want, right?
Then do not link your Facebook and Instagram accounts to your Twitter one; otherwise, every post you’ll make on Facebook or Instagram will get twitted just with a link.
Would you click on a link without even knowing what you are going to find on the other side? These kinds of posts don’t just appear sloppy; they are also useless and not engaging at all. Remember that each social media has characteristics that you should keep in mind when you post: while on twitter you have to stick to 140 characters, you should be more descriptive on Facebook and don’t forget about the hashtags on your Instagram posts! Going back to the editorial calendar that is the perfect tool to realize what to post on each social media without creating duplicates.
5. Check your analytics/social insight
Again, it’s not as difficult as it sounds. All you have to do is to verify the results of each content you share on your page to find out which posts got the most likes, retweets, comments or mention. That’s not all; the analytics will also allow you to gain insight into your followers and discover more about their demographics, their interests and when they are most active online
After monitoring these statistics for a few weeks, you’ll better understand what your visitors appreciate the most and, therefore, what and when to share online.
Where do you get this information? All major social networks already have an analytic feature included, and it’s also easy to directly examine the results of your content on tools like Hootsuite and Buffer.
Try these 5 social media tips and let me know your opinion and your social media tricks!