That’s a rhetorical question, isn’t’ it?
I can see you, with a big happy smile while you are holding your precious yoga teacher-training diploma. You are probably thrilled about the idea of starting your new career as a yoga teacher but, on the other side, you are a bit scared and overwhelmed by this whole new situation. You start asking yourself hundreds of questions like: where and how can I find work? Should I teach in a yoga studio or give private lessons? Will I be able to pay the bills?
If you are one of those super organised freaks (and I include myself in this category), you already have everything figured out, and you also have a strategic plan that you are following diligently. If that’s the case you probably already know that on your to-do list there is the creation of your website.
If you recognize yourself in this description, this post is what you need.
You are almost certainly wondering why on earth you need to spend time and money on something you are not interested. One of the reasons you chose the yoga path was not to spend your life sitting in front of your computer. Your goals are different and include sharing your wisdom and your knowledge to improve other people’s lives.
I hate to be the one person who brings you back to reality but nowadays you can’t even think of making a name for yourself without having an excellent website (blog included), or engaging online with your potential clients. You need an online presence and to market yourself to succeed. End of the story.
Now I know I sound quite strict. I don’t want to scare you. You don’t need a $3000 website or to write your business plan (even though I recommend it); you just need to make small steps in the right direction.
And yes, the first step is to build your website. It doesn’t matter if you do it yourself or if you hire someone to help you with before you start there are 5 tips I want to share with you.
It’s about the customer you want to attract
Hopefully, you did it already, but in case you forgot, this is the right moment to ask yourself: “Whom do I want to work with? Which is my niche? Who am I serving?” It’s exactly with that person in mind that you should build your website. You can’t avoid this step and think, “I want to work with everyone who’ll give me a chance“. You need to have a clear image of your ideal client in your mind.
What does he/she do for a living?
Does he/she have injuries or disabilities?
How old is he/she?
What is she/he wearing?
What does he/she want to achieve through yoga?
After you asked yourself this and other hundreds of question, your ideal client will appear in your mind. Now what you have to do is to write all your contents and design your website with that person in mind. Every single image you choose, every page you write are dedicated to that ideal client. Try to put yourself in their shoes and look at your website like your potential customer would.
Focus on what you write, and not just on the design of your website
Don’t spend too much time (and money) focusing on design.
Everyone wants to have a beautiful and popular website that immediately attracts people. But, let’s face it; a beautiful design is not going to bring you new clients.
On the other hand, your contents have the power to do that. Sure you can spend a day or two looking at other websites’ design, you can also get lost through layouts and colours trying to define your own style.
If you are a creative person, and you can come up rapidly with some pretty good aesthetic choices for your website then go ahead. But remember that the goal of your website is not to make you look good, is to make your potential clients feel that you are exactly what they need, that they need to try one of your classes or join one of your retreats.
Be direct. Go straight to the point
There is no need for you to write 5000 words about the importance of yoga and meditation.
People spend too little time on websites to take the risk of losing them being boring and redundant. You know what you want to say, so just say it without frills.
Tell them how you can help, what makes you unique, why they should come to your classes. Make them feel that you are what they were looking for. And remember to be real! Don’t pretend to be someone you are not because they will find out eventually.
Convince your potential customers to come back
Remember, you can’t decide who is going to visit your website for the first time, but you have to do everything you can to convince who was already there to come back. Those are the people who chose you in the first place, who are interested in what you do and what you have to say.
So do everything you can to stay in touch. Talk to them!
How? The best way to do it is through quality contents regularly updated. Yes, I’m talking about a blog where you can share interesting articles, upload your videos, answer their questions, and educate them. What next? You also need to wrap all those interesting contents up and deliver them directly into your potential clients’ inbox through a newsletter.
Show your customers that you have something to tell them, that they can count on you and your website to get what they are searching.
Ask yourself who is going to maintain your website
You’ll have to update your contents quite regularly (the schedule, the events/workshops, the articles of your blog). You should also measure the results of your website (find out how many visitors you have, when they visit, which contents they prefer and so on). You also need a moderator, someone that takes care of comments, engage with visitors and post your articles on social media in an efficient manner. Either you do it, or you find another person who can talk on your behalf and manage your page efficiently.
So, the first step is done!
Are you already feeling exhausted?
I know. Having a useful website is a big commitment, and it comes with lots of work, but this is an effort you have to do to obtain an efficient online presence that helps you growing your business.
Worried about what to write for your website? Don’t worry we will cover the other steps in the next articles. In the meantime feel free to drop me a message if you need help.
You are not alone! 🙂