As I explained here, you can’t make a name for yourself without having a good website and engaging online with your potential clients. Let’s assume I convinced you and you set up a website, the next step is to write the right contents for it.
You can play around a little bit and personalise it according to your character and whom you want to attract, but there are a few pages you can’t miss.
So here are my 5 must have:
It’s your storefront window, the page where most of your clients will land and decide in a blink of an eye if they want to know more about you or not. Therefore, it has to be appealing and provide visual and verbal clues to reveal your and your business identity. What you want from your homepage is: to inform visitors, attract traffic to the other pages on your website and invite conversions.
So how do we do that?
You have to make sure that your homepage has some essential elements:
HEADLINE: one sentence that represents you and what you do. It can be the visual, the slogan or the values that describe you. But remember to keep it short and straightforward.
IMAGE: let’s face it most of the people are visual. So, give them what they want, one well-chosen image is enough to explain your visitors the kind of business you have.
WHAT YOU DO/YOUR BENEFIT: again, just a few lines where you explain your specialities, your peculiarities and why people should come to you.
CALL TO ACTION: you wish your visitors to dig a bit deeper into your website. You want to have the chance to contact them directly. What you need to do is kindly ask them to give you their email address. To encourage them, convince them that they are the ones going to benefit from this action because they will receive a special offer, interesting articles and valuable news. Make them curious about what you’ll share with them!
TESTIMONIALS: if you have a lot of professional experience and hundreds of testimonials you can add a PRAISE section and store them all there. If you don’t have that many reviews, or you want your visitors to find them immediately, you can add a few of them (not more than 5) into your homepage. Don’t forget to insert a picture and a link to give your testimonials more credibility.
SOCIAL MEDIA BUTTONS: add social media buttons to your footer or sidebar (please make sure the links are not broken) and allow your visitors to find you quickly on social networks.
CONTACT FORM: there is no need to send your visitors to another page to find your contacts. Put them into your homepage (in the footer or sidebar) and make sure you add both your email address and a contact form. Some people hate to fill contact forms and prefer to get the email address and be free to contact you directly from their inboxes, let them do that!
The most relevant page, in my opinion, is the ABOUT page. I promise you, after the home page this is where your visitors are going.
They want to see you, understand the kind of person you are and if you are the right teacher for them.
In my experience as a yoga student, what makes a yoga class unique is not the style of yoga, the number of people in the class, the asanas you practice; it all comes down to the yoga teacher. Show them who you are with a few great pics, and I’m not just talking about the fantastic picture of you doing a headstand in front of the sunset, you have to show them your face and tell them your story.
If you want my advice, go personal. There is nothing I hate more than to open an about page, read it and close up knowing absolutely nothing about that person. I’m not saying that they need to know every single detail about you; I’m sure they are not interested in your favourite colour, and they are not even dying to know the names of your three cats.
But, what they do want to know is where you come from, when and where you started practising yoga and WHY you did it. Most of the yoga teachers I know discovered yoga because they were dealing with very serious physical or psychological problems they were facing in their lives, and if you don’t mind talking about it, please share it with your students. Tell them how you confronted depression, alcoholism, scoliosis or eating disorders with yoga.
This is what they need to read because most of the time this is exactly what they are dealing with in their lives.
Need an example? Check out this guy
3. YOGA CLASSES
The second page you need is the one where you explain what you do, where and when. It doesn’t matter if you are a yoga teacher giving lessons at home or if you are a studio owner with five different classes per day; you have to post your schedule online.
I’ve seen many websites of yoga teachers without this kind of information. It should never happen. You have the responsibility to tell your clients where to find you and not the other way round.
Another suggestion is to specify the style you offer and the characteristics of each lesson. There is nothing worse than being a beginner and realise just when everyone around you is performing a perfect handstand that you ended up in an advanced class. Trust me, I’ve been there, and it was not nice.
Beginners don’t know how many different styles of yoga there are or if they need blocks and straps. It’s your duty to explain to them what they could experience in your class and how useful are those equipment.
If you need your students to book a class in advance, I recommend you to include a calendar so that your clients can directly reserve their spots without having to call you or the yoga studio.
4. YOGA RETREATS/WORKSHOPS/TEACHER TRAINING
For the fourth page, I give you some freedom. But choose carefully. It depends on what you want and need to promote.
If you just launched your new teacher-training program and you need aspiring yoga teachers to join you, then go ahead and dedicate an entire page to the program, the calendar, the pictures and everything else related to it.
If you are planning yoga retreats around the world and you need people to sign up for them, you want to advertise them a bit on your website. Add pictures from past retreats and as many information as possible about what your guests would experience. Make it unforgettable and incredibly tempting!
If you want to offer additional private yoga classes online, this is the right space to explain how your visitors can join you and how it works
The last must have page is your blog. I can already hear you saying “Oh come on, isn’t the website already enough?”
No, it’s not.
You need to talk to your audience regularly, and there is no better way to do it than with a blog.
You don’t like writing? Try to make an effort, you might end up liking it, or find someone that can help you with it, someone able to take your ideas and feelings and transform them into articles. You can decide to publish a new article every week or every other week; it’s totally up to you. But remember that a blog is a commitment. You can’t start posting three articles per month and then forget about it for the following two months. Pick a frequency and stick with it, no matter what.
What do you write about?
You write about what you love and do, yoga! Students ask you questions all the time during and after your classes, take those issues and transform them into the topics of your articles. You can also write about meditation, health, nutrition, whatever you like and think might be interesting for your audience.
Sounds like a lot of work and it is, but it is also an incredibly valuable tool for you, your website and you business. It’s essential for you because you can show visitors your expertise and affiliate them through the newsletter and it’s also vital for the SEO and ranking of your website.
Once you have these five sections on your site you are free to go and promote yourself online.